Content planner

The content planner is where your month of content lives. It answers one question per day: which keyword are we writing about, and where does that article stand?

Everything on this page is a paid feature. On the free plan the calendar renders, but keyword research and scheduling are locked — see Quickstart.

The 30-day plan and the 45-day calendar

These are two different numbers and it is worth being precise about them.

• The plan is 30 days. When you finish setup on a paid plan, keyword research runs and up to 30 keywords are scheduled — one per day, across the next 30 days.
• The calendar shows 45 days. The extra fifteen days are forward visibility, not capacity. They exist so you can see, and schedule onto, dates beyond the end of the automatic plan.

So an empty stretch at the end of the calendar is normal and expected. It is where you add keywords by hand, not a sign that something failed.

The calendar is a Monday-start grid. Dates outside the 45-day window are greyed out and cannot be scheduled.

While the plan is being built

Immediately after setup, the planner shows Your 30-day content plan is in progress. The page tells you roughly how long to expect and refreshes itself, so you can leave it open or come back later.

If it fails, you get Your content plan could not be created instead. Nothing is stranded — your business profile and workspace are intact. Contact support if it keeps happening.

Reading a calendar day

Each scheduled day shows:

• The keyword the article targets.
• Volume — estimated monthly searches for that keyword.
• Difficulty — how hard it is to rank for, on a 0–100 scale.
• A status badge: Planned while the article is waiting for its date, Generated once the article exists.

Selecting a day with an article opens the article editor, where you can revise the title, slug, body, meta title, meta description and featured image. The editor flags a meta title over 60 characters and a meta description outside the 120–160 character target, and warns you before closing with unsaved changes.

Empty days inside the window show + Choose keyword.

On narrow screens the grid becomes a day-by-day agenda list with the same content.

Target keywords

Below the calendar, Target Keywords is the full pool for this workspace — everything available to schedule plus everything already on the plan, in one table.

Columns: keyword, volume, difficulty, intent, opportunity score, and status.

• Intent classifies what the searcher wants: informational, commercial, transactional or navigational.
• Opportunity score is a single 0–100 ranking number. It combines how relevant the keyword is to your business, its search volume, how easy it is to rank for, its trend, and whether it overlaps with content you already have. The automatic plan picks the highest-scoring keywords first, and it is the most useful column to sort by when choosing manually.

Statuses:

You can filter by status and sort by any metric column. Removing a keyword you do not want is done from the row's actions and asks for confirmation first — you can only remove keywords that are not already committed to the plan.

Scheduling a keyword onto a date

The automatic plan is a starting point, not a cage. Any empty date inside the 45-day window can be filled by hand.

1. Select + Choose keyword on the date you want.
2. The chooser lists your available target keywords with volume, difficulty, intent and opportunity score. Sort to taste; select Load more if your pool is large.
3. Select Schedule on the keyword you want.

The keyword moves to Scheduled and the date fills in immediately. Generation happens on the scheduled date, the same as for keywords the automatic plan placed.

Keywords missing volume or difficulty data cannot be scheduled — the chooser marks them Required volume or difficulty metrics are missing. Research the keyword again to fill in its metrics.

When scheduling conflicts

The planner enforces two rules: one article per date, and one article per keyword. If someone else in your workspace — or a background job — got there first, you get a specific message and the view refreshes itself rather than leaving you looking at stale data:

Researching new keywords

When the pool runs low, select Research Keywords — from the Target Keywords header or from inside the keyword chooser.

1. Enter a seed keyword or topic (up to 200 characters), for example content marketing.
2. Seopotion returns the seed keyword plus related keywords, each with volume, difficulty and intent.
3. Select Add on any result to put it in your target pool. Results you already have are marked Already exists rather than duplicated.

Added keywords land with status Available, ready to schedule onto a date.

If research is briefly unavailable you will see The keyword data provider is unavailable right now. Try again later. — that is the upstream metrics provider, not your workspace, and it resolves on its own.

Frequently confused points

• The plan is not a queue. Articles are generated on their scheduled date, not as fast as possible. An article dated three weeks out will be written three weeks out.
• Scheduling is a one-way step today. A keyword placed on a date cannot be moved to a different date or taken off the calendar from the planner. Choose the date deliberately.
• A generated article is not published. Generation writes and stores the article; getting it onto your blog is a separate, manual step — see Publish to WordPress.
• Removing a keyword from the pool does not delete an article that was already generated from it. Generated articles live in Content history.